The projected economic value that industry-specific IoT use cases will generate by 2022 is $9.5T.
The Internet of Things (IoT) is ushering in a new era of technological capabilities. As organizations around the globe are impacted by IoT digital transformation, they are empowered to create new products and services, automate legacy processes, and improve operational efficiencies. PrimaSoft Technologies is an independent, expert advisor that enables organizations – regardless of industry – to successfully seize the IoT opportunity and navigate the complex IoT ecosystem to achieve transformative business performance.
Global markets are transforming, with many driving factors related to IoT solutions, adoption, and investment. Businesses operating in industries ranging from financial services, to retail, to oil and gas are presented with significant opportunities to increase revenues, diversify their portfolios, reduce costs, and ultimately remain competitive in a rapidly evolving global economy. In fact, it is estimated that industry-specific IoT use cases will generate $9.5 trillion in economic value by 2022.
Thriving in the connected economy requires organizations across all industries to make connected customer experiences their new obsession. Providing personalized consumer journeys that span all physical and digital interactions requires modern thinking, modern approaches and modern technology. Organizations that incorporate these elements into their business strategies are able to create competitive advantage and new ecosystems of value through collaboration with other brands and partners.
A simple customer experience example involving collaboration with other organizations is Airbnb. It doesn’t just rent rooms, it offers richer, more satisfying and personalized travel experiences like violin making in Paris or hunting for truffles in Tuscany. Through memorable Airbnb experiences, consumers are connected to multiple relevant brands on a journey made possible by an ecosystem of value within easy reach. While such personalized experiences are planned in advance, today’s consumers are demanding more – connected experiences created in real time through advanced analysis of the consumer’s intent.
PrimaSoft Technologies in collaboration with industry leaders provides access to software technologies that are being developed to allow companies in consumer-facing industries to deliver highly personalized experiences to meet the demands of connected consumers. PrimaSoft Technologies enables organizations large and small to leverage all available data in real time — from their company, the IoT, and third parties — while protecting consumer privacy.
